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Feeling vs thinking – the secret to creative genius

If you were to ponder the biggest decisions that you have made in your life, such as getting married, starting a family, buying a house, setting up a business etc, how much of that decision do you...

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Ninjas don’t need instruction manuals. Neither do shoppers.

You are an expert. An expert in shopping. A natural. So good, you don’t even realise how good you are. To coin some pseudo-marketing-psychology, you have moved to the fourth stage of learning when it...

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